27 Sep 3 Ways Marketing Agencies Can Improve Their Project Management Process
Project management is a crucial part of the marketing agency business. Yet, many agencies struggle with it. They either have too many fragmented processes or none at all. Either way, it’s not good. Without a streamlined project management process, your agency won’t be able to serve clients as you want. Even more about is that without effective project management processes, your agency might struggle to stay afloat — especially if you’re new and working on a smaller budget than other agencies. To help you avoid these pitfalls and thrive as an agency, we’ve outlined three ways you can improve your project management process:
Create a single process for managing all marketing projects
At the core of all project management is the process. This holds for marketing project management as well. If you currently have many fragmented processes in place to manage your clients’ projects, you can improve your agency by creating a single, standardized method for managing all marketing projects. A single, standardized process for managing all marketing projects will help you and your team become more consistent and efficient. It will also allow you to scale as you grow by maintaining consistency. If you’re working with a single standardized process, it’s much easier to onboard new team members. It also allows you to be more consistent with your approach to projects and brands, which means you’ll be able to produce higher-quality work.
Establish transparent reporting and communication protocols
It would be best if you were transparent with your clients. It would help if you also created a consistent flow of communication and reporting so they know what they can expect throughout the project. Whether you’re working on a project or a single campaign, you should have a predetermined framework for how you report and communicate with your client. Doing so will help you stay organized and on track by having a consistent framework from meeting and call agendas to the cadence of your emails. It’s also a good idea to create a communication template that outlines your and your client’s expectations. This will help you avoid communication breakdowns by outlining what both parties expect from each other responsiveness and transparency. Time Tracking Software will help if you also established a transparent reporting framework so your client knows what to expect throughout the project. For example, you can outline how many check-in meetings you’ll have with your client, the schedule, and how many deliverable pieces you’ll produce and when. This will help your clients know what to expect, which will help your agency thrive.
Hold team members (and yourself) accountable for the process.
Finally, it would help if you held team members (and yourself) accountable for the process. Everyone involved in the project management process — from your creative and account teams to your project management team members — must be responsible for following the procedure. To do this, you must expect what needs to happen at each stage. It’s also a good idea to have some form of organization and communication tool to make this process easier. This will not only help you stay organized, but it will also make it easier for those involved in the process to stay on track and accountable. The tools we recommend include project management or marketing management software. You can also use a dedicated team collaboration tool like Slack or a central communication hub like Hubspot or Marketo.
Here’s how you can do it:
If your marketing agency is currently struggling with project management, it’s essential to put in place these three practices to help improve your process. Here’s how to do it: – Create a single method for managing all marketing projects – Establish transparent reporting and communication protocols – Hold team members (and yourself) accountable for the process. With these practices in place, you’ll immediately improve your agency’s project management. You’ll be able to serve your clients more and produce higher-quality work. This will also help you grow your agency more since you can create higher-quality work with fewer resources.